The division's 24 luxury brands will begin measuring the effect of in-store displays, gifts-with-purchase and more, making way for more sustainable point-of-sale and promotional approaches.
Debuting May 27, the U.S. department store chain has partnered with Harlem's Apollo Theater and the West Village’s Café Dante alongside other iconic destinations in the city.
Insights from the consultancy's 2024 TrendLens study show HNWIs in China, Japan and America are most interested in taking high-end getaways, while in India, personal luxury goods reign supreme.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
