Mobile
March 16, 2011
By Rachel Lamb
Luxury brands such as BMW are implementing personalized MMS messages to initiate their customer relationship marketing efforts, seeing significant conversion rates and revenue with just one campaign.
{"ct":"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","iv":"5e1f0c5ba535bc39ff78a94ccc51b704","s":"4e07f0ed33ca3138"}
Share your thoughts. Click here