Multichannel
March 28, 2011
By Rachel Lamb
Automaker Porsche is attempting to reinvent the way U.S. customers see its vehicles with the launch of the multichannel “Engineering Magic. Every day” campaign that uses real Porsche customers to share their stories.
{"ct":"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","iv":"3aef1c6cf2036510f722989a70bb859a","s":"47f8df3db1435d9d"}
Share your thoughts. Click here