Multichannel
March 28, 2011
By Rachel Lamb
Automaker Porsche is attempting to reinvent the way U.S. customers see its vehicles with the launch of the multichannel “Engineering Magic. Every day” campaign that uses real Porsche customers to share their stories.
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","iv":"8920f1cfdd2152a6b2f076229377d599","s":"c63b803d0a3558b5"}
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