Men’s apparel and accessories designer John Varvatos is emphasizing its edgy, grunge vibe by advertising rock group Urge Overkill’s new album, Rock & Roll Submarine, on its social media sites.
John Varvatos previewed the new album on the brand’s Web site, Facebook page and blog. The campaign ended in a live music event at the John Varvatos flagship store.
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","iv":"6931a4ae5766d15251ab884229094ee6","s":"834a96879e8d591b"}