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Events/causes

Tag Heuer targets global audience with World Rugby sponsorship

August 25, 2011

Tag Heuer Chronograph watch face

 

By Kayla Hutzler

Swiss watchmaker Tag Heuer is partnering with the Rugby World Cup in a move that will help the brand reach 1.6 million consumers in New Zealand and more than 4 billion consumers in 200 additional countries.

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  1. Audemars Piguet collaborates with American singer John Mayer
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  3. Saks prelaunches seasonal styles from Prada
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  5. Luxury Unfiltered: Brand stories are the secret to creating desirability
  6. Jimmy Choo hits the green with golf-inspired capsule
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