Mobile
September 6, 2012
By Tricia Carr
Fashion house 3.1 Phillip Lim is enhancing brand print materials and out-of-home ads with an iPhone and iPad application that lets users access exclusive brand content and products upon scanning it with their device’s camera.
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","iv":"0e9d302fcf976041b612338ab4a8c497","s":"b46eb92d078b50bc"}
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