By Stacy Lewis
To keep pace with current, hip marketing initiatives, you have taken the plunge – you have signed on to run a mobile marketing campaign. You found a company that specializes in text message advertising, signed on for a short-term trial, and even created your own keyword. It is exciting.
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","iv":"bdc379fcd0a072bdf39029bedffb8da1","s":"c6805738cd887f76"}