Columns
July 28, 2014
Melinda Krueger is senior marketing consultant at ExactTarget
{"ct":"7lJyDxvDhgMDDHLDTnDVcyChiMv7gRI4pkTbJZYgmabGkSSeJQNDHnYCRaSUiR+VNm7NpSlEytGk8dtxUj6NchklbcIhkqFBlfCwfV\/N+6uYl5mYmK3EiFWR1oKdTG4Osiy5hy07IOXiDQbTpPAlFprOjkB0Kbsph59mGreb8EI8Kf7svl3X3RY9rtV42r6wFZOOekNopnEHuC3JJaQAMDJCsKH9zl9ABTg3g\/5EC1yvw5deIvKxTo1u4lkyfknT15Ppf55SsjPtfrGwmmqlDLGmXQoTNadNGchbXmOCjzXPbldJjfI8ZKGc+mgvRnXktUC\/uwvNAee772MVjDPTBloEokktbPGZcJlSOCwmAhfvnP+YYaKahKFBmONMm5z4tMObXTv0fS6hUo2t9XSRCwF2xguaNwZm6ZNNwYyF9MUGcYXbFfcVgeuN9vYfD0tcYvR06Yg7imkeMGRDvwQpTtCJ0OzDc1CFH34RgO65\/l2raIFWCHQDLNOtYxiTwNI8k8DsQorPDxn5wcaGseON\/rPuJLFcIKlkLJdC8AXzW8NJkj9jS1SK5Dfuy8JBADgWl012pfjIDsGphbZpEogcceYk8eYyC8EwqdjJxbv9Db6T\/nq3jPGGDidIWcvUF5re6j5CXDXxN12TtN5Wlv4SbbydJOmKILoQeHtjS4IJ0I+88Nybsj9g73CJHX6mTfHfh7uMhU+VWzuL9qApCoPf87Sg0qW6+qXN3yQcM3\/zEMIbSc8x\/jMUyfOnbiT2W6Hcx7UOCiaHLMr9tFJF\/rReIP+bd47G+7B2ijTj2rTBYJsxzk6pV61y7WHq5baFfD9583PLNTbqK5pNe8bg++umbhMwoDBJ8aAzhp\/xhi1ma8AcM6pwdyV6\/xtEnvpufInKNCKH0\/nkhXNMtB8qGsugxPD96ulAsn5XvukaPif7O4Nf2BjFH4\/GRO+rTGqCPm63IQN3JatRFU00kiSYuehFHwsPxFn2qXRgHdNUx3LxI\/KPMV3tIL6iffyrZe8bH4PFfTDsdjItCgB1jEUX9clLs+5lKtwkYvYoIlHnv2pWrzMaZnZuYD\/cz+UxuWAMPk4NIfieDquOL4HHJQGTJ7A\/A\/pRuBa8hHdQ8I1lzO+5KzTEYJRs27Avwxeal4CfQW2o2GCOWOHiXt7yH+TWrO1hsKQahCum2aIOtMbzBMXyq7rbdSQxq1EPSejmzBwFB9SwjfUBbwEmWULk7MUNy3VhYr90dHMky3MtN\/PQjjf\/yaegSaVUt\/S4n0JLme7Efj93U6NJOesHUnYlXsMXnmuAXPVXAU5qAOKE4uyOI+VocSqxvXhXGqQFAAu0vfVT\/S7QLp1E3PomjTPwnpu0mfLWhbpn0TDVQJPoh2wOxHtsCx1rbL6aCc2gSC9oBikNERYDEDO5yd0g9fZpqLwQHlsd9qLL+4AmJTaXMBOizGizvX21W2k9U7H2\/DH8m1uVpYyoFPMqsR8VKlykAwtO0QvljqoKiHqCZAtnDtaD84Qm+oKJIGOKBI3\/kyQUtbsrb8IqWj13lHlh4XNw9lLt4wBTqbn2J8T\/RwbuBtwm8HOQ\/ecSjUfvwDZ7mmbW2SaHhknhNm3oKIPrDxu+O2TvYmSwPpZ0Ah7hv6s2CvHzMzhED0lD7SPrrsMGUCRGFL4HHHs2w1eTJeWYWSHx7ch9pKQoeJVfCGRy+qbYiJruVB4skq9xltpELuIBBfmgM6OEKRaM5oO08Uh1Zzp\/Ms8LBjE9SvGt0Iql3X6nSknRKPDJrRqxi\/voOj0r0rptNdpZOkzAI0Rv\/3mjhluZ7N5W4fBjFfux7lH5EeuZrTubHI1HClukt598YEI4Y6x9nEC8f0Rn2O\/m71Fx0AcRqnAJS7E\/iIR5ZADG+JG4LW8LaCM+AX93hAREPaYABecYracJQvohLpB0iFsA4tt1bGGCpewhD6ICkvNnYdkq+zXLyYU6DEy8uZeHlh8sE2MFbyomUW1OteMd7z3TDWqrqDDfnP98GaxXwQUdCoI2f8geQn\/0OiEZ7D64v2A4wd7voA+X0u7sD\/j75mjsAL2VVcugtchaOt9vEH7wn3uYURPm\/D76oCvSCGKeWxuku\/5dUg87a9jcGvwxfvFv8GD\/PX9t2QbmFw3PefTQyG0hLThdcmDZRN8BDmCS2hEwu7RqsFPgW\/MjpsgIgg6qU+T2QqlQGWBhZpkUtaM3MXtKotkpt4yQuKyKnETpgXyHa8v3h1MZGc4pw2\/Vhs5BMtT\/krt95AwyJv65fLcEnvYzDwW7MYqXnAtKuRyAnXMP7vbh0XeSX\/NwqBfNNi3ktq9hFofsWUbsNfVA0jGqsJpLjx9N4BBp+CrytcJUUqNa3eHQSYmHFUyqWHRxAK19cyv9\/AC7R4\/qTkUaDYcp2ccCBwdLQqU7Grh07ljlbYv88T1NmprlFUt7jbxq65CC\/JOaH9uRovSZJLE0Crq4nibuNNl8UbrGclebY4Dle0VDdiCiIMOESlpHa4De0cXUVh4hB9sHOtSL3xtfW0agpRzrpJjQOcEZHh1KJx8qq8P+fG+br5EK9FIHNNgUy9iDoGNIxsUzdw2MidhVmDY15vbBPkmvzVB5491aCq6urIsmYlPUFPROnx3Ssly29kUgodzROZma41qmNzXwTYNI9HV2VJu6LNe1M4awLsiu6W5llFdljNrMN6kXq7AUrlB77wpqZ\/aorK6pNVm4lfH68yyZ5fPupfjHKvMd4ikNZ1Wn23AjnCWSxE9BBe\/3LsPRTjas+2jitQEglZgpbSjA3Up8Zs+TTSikCVAcNQJmYG6Ca28GMuzlumZQM22kRiRoaHNdh+ARWvWTJ1BBy0kHG9KOqmC65JszJMenb2qchs6WEGmMPbl+kxMVypWyeB\/yRGEVssypz23yu1YxjcvTqck093Qs1S+jxyPtu+0Ko3Egfk+mcoKWWAFT3awLQKg6s7XEGjKLG70V\/7+a8atI4GjE4dDOEJCPyt07MSnCfOlFmH\/2\/JZDz8TAhw+h3LHCqvDVuwCtV45iZA5RdUEoV6lfMQjCKRJt1ShWiVuz\/FkBS6h00OSTwdAuL+y7tVxUQ6j\/ZH0xYuYzAw+8ywFG9npy7w526bjhuPkUi7Nv7IAAidjqJzey3Yq10SOpr5VRTLEkfmx6rC6Ki\/j5MKGB7ciyhvOo9qcN5QVkilXYn9jf+JyWYUg4OewRd5pJr\/ZVEHu7f6EYREA4q04rzRS9nCqQFvc5CBdQK\/zwHL5cghF25jJsCiw\/Cfom4v6d8lMc20VCbHqrA0urEKDoTW0oJoxILmH\/wOVm5v\/DckTBnQB316c4BRxLPzhghTsqcMRShlsFSOtKM2Sn3UhMpIpzAiovU4IlyUygHpsvzjrb+W21A4NkAFdeZ2IWmnet7gwi\/26gJtKonciDFcDoOkYZ+36\/R0\/SBsdf8z6ewLW0wDdgtfrUdtmF9TwCb\/8Zc\/eKmPCL9lgVhGO52sbhlP8i1Frjvkj7b3HMtyF\/MYf71N9VDBrayT5pIESl87hUIaVAhSdNzZjMjTnD2q\/7fK\/O5NHT93f\/N7REhS6MJJW54DKmZ6sfHnIrCdYK7Yg2Z3Ouhp6mODfZZxlYKvJsu8S\/7FaWxMs04bjXmHHicxjFoAsieL5OrkD2g5OFvO5FJaow7wlmCIsiwXNkF4W3qFDwsjqY4qoaqB\/oWzlb4r7pfVdglp21rKPW4qP6AZYwJLcv0YrBVCPiMJfENJTFNUqaXEN6pq4wfs3Y8W1iJ\/ZWM5tFMpCyV6av4EM1EB+LLaUPgdVHNTZ\/UMuC0CIO+IOQ3dUfwW0bLUp31KyfRGiewNWFR8MFpY7n253SlsP7d0cuvYUI3jbR1E2zaOkMNq3RY+3m8pygG5pVPMVXHXpebn489z2hEfK6NFnhakTgIkc8vKSiK1zL8an7EwJ88e7AOVUs2ajMIxi2sZhLK6z+TylZXanWxFZNEOtR3MOHB\/iTui3I1\/qZanWF9fN8MY2O5weLdPzFyN8ct5Fg6KOjYQxgVX3y5Xvtvcvzxd3gNHlc4ix2GNV57UHqP\/wGUuWmhhbkFWK6euXNoDnxpr8h+3Gw50CpQWk3078ZseP1jh9tJVFhKG6g8stKv9NM1PKmPyIJSfKaVvnfnAF5AQbEuYsvW8IyTOB9jHHyaEjGIZ860QqCUa50ao06Wy2JoFIa6K\/7p4kc2ExdB6KsK9EkrP3X19Jkq9o6IbKANeIxHWYmNfplGxdEjGl06aj1\/y9xfXm18iFCug8tuKReB9dWl3yBKXNQCGjR63\/IC2Aw7INAThYcR+xOOl\/g6Hu2uuD4\/eSVklIZsfUP\/Pzoh8OvSfU6VJZnuE8JaJqaKXtZjEV6WYF6ac1GFt0Lte6VK5tGFEIfV16vsLEUD1VXT0gwLvFnk2Sa1RpI8T7F0OJ9N8\/tnpglyUXPSSEA5Z81O\/7eTRAz3zCJ\/x2db\/Jy25+K444YQvtZEhNAOBRY2zLPGMLs0D69fbENCXxCgs\/YU74Pj6e8d10u9mSUsHuONGW3SupKuTAdP41fP057yGGpaV3CLx3K+lTOiKPVnEjYS9hS9C1gnotlBb5\/ez9kr0E81wOpgoVg2WZBuMF0w65f3Seco6b5hBaZuYXE710XEiCiOt\/g\/FFVwyYGryzx1ID\/LnckLOOiAM5kp6FSRr5AT6JLIbHL9brr2vcOZlq5GTQ4jGqBJDn0tninRoNszDmsbq4aX4mQ\/kg2dzhlzkq2kIUCn+WJL84hus+QioUDLSKpHc9k4mARGSJgZ1veg4llV+vG2BvPcl+ELQhcD0PCSPwl5quVSQeipjh8mF\/swYcPaqYFfFhxvAEZCVaN\/\/IK9dERUP2XfYkZoDqJv\/84VyLmfiImso3IiP8oYrbL9Ejw7FEftlTuqYt4\/bSojd8jJArxKOZIs3a9agDTiNjsrtWfLZ\/d07H4nciFrmk3GU0U8ExhZ0df0oJXb8jZ2fWTXwcod3eYBLuc7TD+7IAH3BTo1x7eJCTO597FY8DMq9P6FrgyLRbOEv5VRKosZBFHhtmzJcK9GQo0mVER8RWZpjEseU6RdN\/gfS0gE\/Dihfh\/6Jyw1AS\/Mso2ocU8c9dtLEFtHzzAk\/Z9l1pHr7BaAiqwozTOswsgLI\/qic2UnoB5bVLBDGzusSwa0Hla2303hArnBU3xKvuT1F0hyM9jHkfEIPIOT0LOoZ9u0hSAs9SgjPo6\/Noe3kCTTRLmQioGjbH1wvsIYdkkdVQvkOnc5KtW6O9PuHY79tsATyO+a4QpD2k5ABn\/Z2WGrjHdPSTdsZ1UgtRto9gtkhMt+z8by416jTv3OlEn2d4R3CCxh6Gvwu2uPOztDHeiY7I7NyVfQspww9zwd6ze35vFn3E8z1VB9NvecWM2ZUNQxFr5QUf2d7OnD0fHJ57fqkPk6s2hjAcHBT+rT\/2+jwIIc1v2n5K0R1ZXFofWSdk5EBdj0+LRsXpgdKgUmjSwgpXSWmf1zipYBqnc7STh7xE4jOZHTO7RvAhRYFKE0A7SMju9XyjcrDVDlnU9WEJbShbuqRO63YpqEevCjFA4+U10zEDoWRY5WmcWDobi8MtrF59QHnKrnx6POgIZyQJwi\/8J3kzzU5I8lsMAiqJZDUvBDo01aE6UKcGo9WX\/4cougHYFo1jGuUVjMw3XG4KGLd58RXrFZSgWRxkHGOGUXU0SkfH3ODJnLS2eKRI0Ebh2pIm9Q+ATXTkVwejVzNcPpJhneW0Xd9n+If3jVzAeMP57+RxjNbomx271Dl4ULXFoCmmo1SlhbtZAFkIi4nuAN757LVrd5xmcPckFoURZ8G1501E6BM\/zSF6w8My1FumkAtf3LpNKzKOcr7zwNw+qpFbLQ\/F8BZDbNPWcJpn7Q+ig6kiKfEpS+CsPsCQt62fc1GPmxGsE8YFI1ojsa3dSuXnowiQE+39QYoNgZdJ9z581t\/z+qGJkWYsnhsb7HY0ezGI46ARmWrULNcDIboe\/j1HP5alFHBhxaWSys33Ibfgq9IFtMCeXvv8iiMaojqK9rhyMQ7\/Yl98698cxu7gy1BveWUY97Fnkc8B36Fu\/AsiqPUXezc4Uzwwgazrwi1uglpf\/zdHm3PvXTnEPd\/WtHtWEgXoRDGJp5MHjdmPKCoNfmQ5vB54xdU+ovSpq3kXlWtF8E93BjoHyYdoNVh6XXA7I4oBOLjk3mJUAwZrNQwCxKgcqrME+JLgDltxTuUmARsWvlhYAxDecdkGlUTOiyvfzsyGGCiXKEVEcpwyas+DblHke7l+j34LwP9s232F53qn0iIy7HqiS9sDVdGWfzyQeKQroA5P0ChwaVh++lYk+mPpa2nP9b+87PqqOU9YqhivPlMrDK5SE1gCqAAWwCuGWbvJmd+UKyqUQEaPNRB+2oXH5k1WnST7+NTySIObLxh1ECfuDaTXp\/TLGXkVlAdeWV+gFyDKSmIXXG35EeGC8kzIjED2+JhHKD2ejQ9yQOoUHxdpBxRPaLwwNMd\/DDCeAlrZ+x3TIkRcpOuDELmIZ2fvzGQDzfKysFwedhaBpx7zluyRTT1k5h5wDXmYuE3sTnk8im9y1uE62CjvT1yxLO99k3bLJ16JlCQNvdLoFML\/W8tOOgT7EFvzUj+J2EpC\/YkRmQ\/S+3hembsFeBL+4uhoFQny2D4E0ycyAK0x4eSggUzzBIcq17PReBzTaZ1WEfCnEQ5Z8N7oRfuiLfc2KF9ZulvZe8ffX1tF63ARaANbj2Qc0QLxHazWvnCi4qqUuj16Q3wSuEiOh0CMWedboqqxtGwiuX74BcxDEwbR0cYJtqH4aydEbeMyQkiL6GxthBLc0gKAt6PP+iXHc17zQC6cCtzqIuoo2HkkFJWhWyiEqsqOQESDI\/zmAY7tHqZxX9\/LFMU7BFYjuF+8PUTIGxEXchXVaIReUJ7eM4iLWF8++DYK7QC02sc\/f9\/GjYyHlnF+4RrzqSuD\/ZYCusgqZHVbRzBfhTltz2gRWW0Mrbon6ngdpsGqZdQGb6QMq8aMxb4K7Wu6WGeIVvPRdZwPK2Bs+t2z+2aQZ6D8wfpFECGzu02e7wGwiK2xuXiPtk0aHyJ1BsMiKJWYH\/3u1p2lacddmNU72flAAhMvJOagWpID1BD1Q2MawBmlaolpnLZ8kBIX\/O3uTtWO3VGLuosXuheo9hnJlNfaSlru17uGkuaXNONHJXqMqbYDPQfPAdZqZgH4Em6smnxWgxxlUbJ4emoUnlLSAwYzFx\/rRRuBPdj4lwdLNk0wBDuTKEB40p+UnSfmFxd\/VUK9BZdGFSmSoMBYTTa2kvVLutmfrKnq59+9jA7wraGhHhBjBBNlen+Z1sqlZDxmQB157mPGrVd6F6abo8Oe3YyM2CUFzm9WDO2EWFWnvPzVRo8QkXv6wQ1c1\/9swr5KVmztfcqRpzqJe","iv":"da7f36a97e5ca4c2ea8743259b6f7a6b","s":"572ee63ed9336818"}
Share your thoughts. Click here