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April 23, 2024
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  4. Tod’s unveils ‘Art of Craftsmanship’ exhibition at Venice Biennale
  5. Tapestry, Capri Holdings respond to FTC lawsuit opposing merger
  6. Ginori 1735 applies pastel twists to tableware staples
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Commerce

63pc of CMOs prioritize acquisition over retention: Forrester

June 25, 2014

Guerlain La Petite Robe Noire Fiat 500 Guerlain La Petite Robe Noire Fiat 500

 

By Joe McCarthy

NEW YORK - Brand resonance is the state when consumers would miss a brand if it disappeared, according to a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”

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  1. Luxury growth at L’Oréal lags in Q1
  2. Annual report from Vestiaire Collective makes business case for circularity
  3. Bon Appétit out with first ‘Drinks’ issue in over 50 years
  4. Tod’s unveils ‘Art of Craftsmanship’ exhibition at Venice Biennale
  5. Tapestry, Capri Holdings respond to FTC lawsuit opposing merger
  6. Ginori 1735 applies pastel twists to tableware staples
  7. Rolls-Royce to debut bespoke commissions at Auto China 2024
  8. Luxury Unfiltered: Brand stories are the secret to creating desirability
  9. LVMH, CFDA launch Earth Week video series
  10. The RealReal ends Earth Month with in-store donation program
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