Research
December 2, 2014
Listening to the affluent consumer is key
By Nancy Buckley
Listening to consumers is often thought to be key for brands looking to personalize experiences, but only 25 percent of C-suite executives have formal listening program, according to a new survey conducted by Shullman Research Center.
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","iv":"363b6d0749a42f3fbc2876e4f45a0542","s":"f47d631f2dfa94be"}
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