Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Advertising

Brand ambassadors must push product carefully, not overtly

April 7, 2016

Image from McLaren Richard Mille collaboration video 185 Image from McLaren/Richard Mille collaboration video

 

VERSAILLES, France – When brands and athletes work together, the content they create must promote the brand primarily in a subtle way, according to a panel at The New York Times International Luxury Conference on April 6.

To read the entire article, please subscribe or