Advertising
April 7, 2016
Image from McLaren/Richard Mille collaboration video
By Forrest Cardamenis
VERSAILLES, France – When brands and athletes work together, the content they create must promote the brand primarily in a subtle way, according to a panel at The New York Times International Luxury Conference on April 6.
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","i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