Bentley, Luxury Collection build loyalty through auction

Published: March 28, 2012

Starwood Hotels & Resorts’ Luxury Collection properties are offering loyalists an exclusive experience to tour Austria in a Bentley Continental, which may be the chain’s way to retain guests.

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Crystal Cruises strikes shot across bow with free alcohol offerings

Published: March 21, 2012

Crystal Cruises will provide an all-inclusive offering on its voyages that allows consumers gratis access to high-end spirits, a move that could be used as both an acquisition and retention tool since it is eliminating all extra bills and transactions onboard.

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Trump bolsters CRM through mobile presence

Published: February 22, 2012

The Trump Hotel Collection is boosting its tech skills and aiming for customer retention through employing mobile devices at its Toronto property.

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