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July 29, 2014
Thomaï Serdari is adjunct associate professor of marketing at New York University’s Leonard N. Stern School of Business
By a Luxury Daily columnist
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","iv":"a366c30157e78b41896c499abb1dd876","s":"8747ebbd3167cfa5"}
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