Columns
July 29, 2014
Thomaï Serdari is adjunct associate professor of marketing at New York University’s Leonard N. Stern School of Business
By a Luxury Daily columnist
{"ct":"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","iv":"ce9fc7354a0b76d058cc21329c9d02dc","s":"c781faa13ddaa22b"}
Share your thoughts. Click here