Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Apparel brands cater to loyalists with pre-order efforts

January 22, 2015

Oscar de la Renta spring/summer 2015 campaign image Oscar de la Renta spring/summer 2015 campaign image

 

Before the spring collections officially reached store shelves, a number of fashion labels, including Donna Karan and Oscar de la Renta, prompted pre-order purchases through email campaigns.

To read the entire article, please subscribe or