Mobile
July 9, 2012
By Chantal Tode
As mobile grows, brands are investing more in mobile campaigns while also looking for ways to drive efficiency via in-house capabilities and vendor partnerships.
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","iv":"44727373c96f479d58f3de291808b8a7","s":"878edeab8633b6cf"}
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