Mobile
January 17, 2012
By Rachel Lamb
A growing number of luxury marketers are using mobile bar codes to complement a 360-degree mobile strategy, but whether or not consumers are scanning is still up in the air.
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","iv":"06b87f458f0757370497e76323bdcd41","s":"0463395ca148878f"}
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