The number of mobile social advertising opportunities has mushroomed this year and while initial results are promising, it is still unclear how consumers feel about the ads, if they can drive engagement at scale or even if they will be around in a year.
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","iv":"277cab2bb2fdb663e0964b79e5af2be2","s":"6721091b21db3505"}