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Mobile

Armani extends eyewear campaign with video app initiative

August 2, 2013

 

By Erin Shea

Italian fashion house Giorgio Armani is extending its “Frames of Life” eyewear campaign by encouraging fans to create short videos on mobile video-sharing application VideofyMe using its own branded filter.

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  1. 2019 luxury spend expected to grow highest in UK
  2. Mandarin Oriental hosts charity gala in London
  3. Burberry transforms customer experiences through digital innovation
  4. Dior explores the craft of Sauvage in new campaign
  5. Ruinart to bring ‘Conversations with Nature’ to Frieze New York
  6. Dior takes a step towards film with latest perfume ad
  7. Dolce & Gabbana, Smeg present 'Blu Mediterraneo'
  8. Men spend more on luxury, but shop the same amount as women: report
  9. Luxury Unfiltered: The mistake the luxury industry is making with AI
  10. Rimowa debuts ‘new era’ of Never Still campaign
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