Q&A
May 24, 2012
By Mickey Alam Khan
The aspirational/symbolic buyers that most luxury marketers are chasing have all but disappeared in this economy, according to one of the leading luminaries in the luxury marketing world.
{"ct":"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","iv":"4931451fee227ca66a9e127be9211655","s":"1f541bdc1117460c"}
Share your thoughts. Click here