Luxury brands have not been too quick to adopt mobile marketing practices. But that may change with the iPad, which has the potential to woo luxury marketers into the mobile space.
Fashion magazine Vogue has created an iPhone application that pairs products from advertisers such as Valentino and Gucci with style items from consumers’ own personal collections.
Luxury retailer Gilt Groupe is encouraging downloads of its new commerce-enabled iPad application by giving a $10 credit to the first 10,000 consumers who register for membership through it.
Fashion designer Diane von Furstenberg has entered the mobile arena with an iPhone application that promises a transactional and rich-media experience similar to its wired Web presence.
BMW Mini’s financial arm has launched “Mini Liquid Assets,” a mobile game available for download at no charge from the iTunes App store.
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