Mercedes Benz is sponsoring the CBS Sports BlackBerry application while Microsoft is advertising within one of the TV network’s new iPhone applications.

Luxury sports watchmaker Linde Werdelin tapped digital agency Jigsaw to design, build and deliver a branded Ski Guide application for the iPhone and iPod touch.

Luxury automaker Mercedes-Benz is sponsoring the new Motor Trend application for the iPhone and iPod touch to promote the launch of its new 2010 E-Class models.

Lexus, Walmart, JCPenney, Best Buy and Vicks are all brands that used the mobile channel effectively during the holiday season to increase consumer engagement and drive sales.

The Diamond District in southwestern Florida has been running mobile programs to build a database and drive consumers to its showroom.

Luxury automaker Lexus’ full-screen ad unit on Fast Company’s mobile site achieved click-through rates greater than 10 percent, representing a fivefold increase over standard banner ads

Iconic jewelry brand Tiffany & Co. used mobile to promote its new product line to female consumers in their 30s who use iPhone or BlackBerry smartphones.

Automaker Jaguar Cars Ltd. is running a multichannel marketing campaign to drive traffic to its mobile sites and get consumers to opt in to its SMS database.