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Burberry partners with Apple to showcase fashion show on iPhone 5S

September 16, 2013

British fashion house Burberry is partnering with Apple to showcase its upcoming spring/summer 2014 collections through images and video captured on the new iPhone 5S.

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Céline patents handbag designs to protect brand image

September 16, 2013

French fashion house Céline received design patents for two of its iconic handbags to protect its designs and image, which seems to be a current trend in the fashion industry.

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Affluent millennials purchase online on a daily basis: iProspect

September 13, 2013

Affluent millennials who refer to themselves as influencers purchase products and services online on a daily basis, while Generation Xers purchase weekly and Baby Boomers purchase monthly, according to a new report from iProspect.

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Harrods takes consumers behind-the-scenes in new social video

September 13, 2013

London department store Harrods is taking consumers behind-the-scenes of the store’s after hours in a new social video to promote ecommerce.

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Strong mobile marketing builds relationship with customers through device: Urban Airship

September 13, 2013

Nordstrom iPad app
An Urban Airship executive at the Mobile Marketing Summit: Holiday Focus 2013 said luxury marketers should move past the one-time connection with consumers and focus more on building relationships through smartphones and tablets to make the most out of the mobile experience.

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Barneys boosts presence during Fashion Week with branded hashtag

September 12, 2013

Retailer Barneys New York is making its presence known during New York Fashion Week by using a branded hashtag in its Twitter and Instagram posts.

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Kurt Geiger engages fans with street-style Instagram contest

September 12, 2013

Footwear label Kurt Geiger is engaging fans with a branded, street-style themed Instagram video contest for the chance to win a shoe wardrobe.

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65pc of luxury buyers want to see, feel products before purchase: Google

September 11, 2013

Most luxury buyers do online research before buying, but 65 percent of consumers will buy from a store to touch and feel the product before deciding on it, according to new research from Google.

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Longchamp pushes fall collection through online game, social countdown

September 11, 2013

French leather goods maker Longchamp is pushing its fall 2013 collection through a social media countdown that led up to the release of a branded video and online game.

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Givenchy looks to boost mcommerce with new app

September 10, 2013

French fashion house Givenchy is looking to boost mcommerce through the launch of a new application that allows consumers to shop the women’s collection on smartphones and tablets.

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