Author archive

Rolex, TAG Heuer target affluent travelers in Financial Times supplement

May 21, 2013

Luxury watchmakers and travel brands are targeting affluent readers of the Financial Times supplement called “Travel Unravelled,” which is a special issue of “How To Spend It.”


Saks drives store traffic with geo-targeted mobile ad

May 21, 2013

Department store chain Saks Fifth Avenue is luring consumers into its stores through a banner advertisement on the Weather Channel’s mobile application.

Net-A-Porter targets Hong Kong city dwellers with public tram takeover

May 20, 2013

Online retailer Net-A-Porter is targeting Chinese consumers with an out-of-home, takeover advertisement on a Hong Kong tramway vehicle as it tries to make inroads in one of the world’s largest luxury markets.

La Mer encourages mcommerce via The Cut banner ads

May 20, 2013

Estée Lauder’s Crème de la Mer is encouraging consumers to purchase beauty products through mobile banner advertisements on New York magazine’s The Cut.

Dior, Chanel dominate ad pages in royal baby-themed Tatler

May 20, 2013

Christian Dior, Chanel, Harry Winston, Van Cleef & Arpels and other luxury jewelry advertisers are dominating Condé Nast-owned Tatler’s royal baby collector’s edition.

Dolce & Gabbana bolsters London store opening with GQ, British Fashion Council event

May 17, 2013

Italian label Dolce & Gabbana is gaining exposure for its new London boutique through a celebration with British GQ that will be a part of the British Fashion Council’s London Collection: Men’s spring/summer 2014 showcase.

Richemont’s Asia focus drives full-year sales up 14pc

May 17, 2013

Richemont is attributing its full-year sales increase to demand in China and Asia-Pacific, contributions from currencies and exchange rates and the broad growth from its brands across all regions.

Land Rover fetes 1 million Facebook fans with social video

May 17, 2013

Land Rover North America is celebrating its more than 1 million Facebook fans with a social video that pays homage to their customers.

Versace eyes millennials with Versus Web launch

May 16, 2013

Italian fashion house Versace is targeting entry-level consumers with the launch of its new Versus Versace Web site that offers content and ecommerce.

Rolls-Royce sees growth in brand-exclusive bespoke service

May 16, 2013

Rolls-Royce Motor Cars is distinguishing its brand with the increased popularity of its bespoke service that allows customers to personalize the details and style of their vehicles.