Luxury watchmakers and travel brands are targeting affluent readers of the Financial Times supplement called “Travel Unravelled,” which is a special issue of “How To Spend It.”
Department store chain Saks Fifth Avenue is luring consumers into its stores through a banner advertisement on the Weather Channel’s mobile application.
Online retailer Net-A-Porter is targeting Chinese consumers with an out-of-home, takeover advertisement on a Hong Kong tramway vehicle as it tries to make inroads in one of the world’s largest luxury markets.
Estée Lauder’s Crème de la Mer is encouraging consumers to purchase beauty products through mobile banner advertisements on New York magazine’s The Cut.
Christian Dior, Chanel, Harry Winston, Van Cleef & Arpels and other luxury jewelry advertisers are dominating Condé Nast-owned Tatler’s royal baby collector’s edition.
Italian label Dolce & Gabbana is gaining exposure for its new London boutique through a celebration with British GQ that will be a part of the British Fashion Council’s London Collection: Men’s spring/summer 2014 showcase.
Richemont is attributing its full-year sales increase to demand in China and Asia-Pacific, contributions from currencies and exchange rates and the broad growth from its brands across all regions.
Land Rover North America is celebrating its more than 1 million Facebook fans with a social video that pays homage to their customers.
Italian fashion house Versace is targeting entry-level consumers with the launch of its new Versus Versace Web site that offers content and ecommerce.
Rolls-Royce Motor Cars is distinguishing its brand with the increased popularity of its bespoke service that allows customers to personalize the details and style of their vehicles.