Mobile Marketer’s Classic Guide to Mobile Advertising offers expert advice and best practice to brands, agencies, publishers and retailers on how to create, deploy and measure mobile ad campaigns and programs.

While Apple will continue to be successful in 2012, next year will mark the end of the company’s era of mobile domination, according to Tom Bedecarre, CEO of AKQA.

Targeting retailers, mobile marketers and service providers, Mobile Marketer’s Classic Guide to Mobile Commerce offers best-practice tips, insight and analysis on the next frontier of retail.

There are some exciting opportunities for brands and marketers that want to target mobile consumers on Facebook, the company revealed in an exclusive interview with Mobile Marketer.

NEW YORK – For anyone that has ever felt as if there is no room for brands on Facebook, an executive from the company disputed this point at ad:tech, backing his claim with numbers.

LVMH-owned Hennessy’s promotion of its collaboration with the artist Kaws for a limited-edition bottle resulted in 1.3 million scans of the QR code that was created as part of the campaign.

With budgets in the hundreds of thousands and now in the millions, mobile advertising is proving to be the fastest-growing ad vehicle across all channels – that much is obvious in our first State of Mobile Advertising 2011 Classic Guide.

The majority of luxury brands are using mobile applications to create an ongoing dialogue with existing customers. But apps can be used for acquisition purposes as well.

A mere 10 percent of consumers that have viewed a mobile ad on a Web site or within an application claim that it drove them to buy online or visit a retailer in-store.

Audi of America is launching its new A7 model with an interactive billboard in Times Square that is supported by mobile elements such as a mobile site, Foursquare, QR codes and SMS.