Hotel chain Mandarin Oriental is expanding its repertoire of mobile offerings in 2011 to better communicate directly with consumers and more effectively add value for its guests.

Austrian crystal connoisseur Swarovski is capturing the attention of consumers across New York with a cinematic video advertisement playing on digital billboards at Manhattan landmarks.

Luxury brands need to integrate a more nuanced approach to connecting with female consumers via online video to make the most of the channel, according to Nielsen Co.

Luxury marketers have to be more proactive in understanding the diverging shopping preferences of their customer bases as a new class of media-savvy and plugged-in consumers enter the marketplace, according to an industry expert.

The Trump Hotel Collection bolstered its credentials as a responsible corporate citizen this holiday season through its Thanks & Giving program that lets guests donate to the fight against pediatric cancer at St. Jude Children’s Research Center.

Luxury marketers remain unclear about the future of Internet advertising as the Department of Commerce released new recommendations outlining the regulation of behavioral targeting and the collection of consumer data online.

French conglomerate LVMH Moet Hennessey Louis Vuitton has executed the latest gambit in its ongoing, speculated conquest of independent fashion house Hermes by announcing that it has crossed the 20 percent threshold for ownership of the company.

Customer relationship marketing technology is nearing a point where prestige brands will be able to administer a quality of service that delivers on the promise of luxury in ways never before possible.

Aston Martin and Burberry are engaging potential shoppers with rich-media ad units served across highly specialized verticals on a new ad network targeted specifically at affluent consumers.

German designer Hugo Boss is driving sales of items from its fall/winter Orange collection of apparel and accessories using a commerce-enabled video on its Web site.