Author archive

Ashford.com aims to increase sales via mobile site

December 27, 2011

Watch and jewelry retailer Ashford.com is aiming to increase its sales this holiday season via a new mobile-optimized, commerce-enabled site.


American Express rewards consumers via foursquare campaign

December 13, 2011

American Express is offering consumers an incentive when they check-in via foursquare as part of its strategy to increase profits for small businesses this holiday season.

Mikimoto deepens shopping experience via commerce-enabled mobile site

December 5, 2011

Luxury pearl jeweler Mikimoto has unveiled a new commerce-enabled mobile site that is aimed to drive sales and let consumers experience the brand no matter where they are.

Calvin Klein taps Shazam to build interactive in-store experience for holiday shoppers

November 29, 2011

Calvin Klein has teamed up with Shazam to integrate its discovery service into the fashion brand’s holiday campaign.

Google Offers partners with Gilt City to offer subscribers time-sensitive deals

November 2, 2011

Google Offers has teamed up with Gilt Groupe’s local experience site Gilt City to offer its subscribers weekly deals on the company’s Web site, mobile app and email distribution list.

H&M taps mobile to drive in-store traffic for upcoming Versace line debut

October 31, 2011

Mass retailer H&M is using mobile to drive fashion-savvy consumers to its in-store locations and be the first to buy pieces from the upcoming Versace collection.

Segmentation key to Gilt Groupe success: exec at DMA: 2011

October 6, 2011

BOSTON – A Gilt Groupe executive at DMA:2011 said that loyalty, personalization and good customer service are the top ingredients needed for a successful multichannel retail strategy.

21pc of consumers who view auto content access it daily: Millennial Media

September 21, 2011

Among consumers who view auto content on their phone, 31 percent access the information once a week and 21 percent access it almost every day, according to a new report by Millennial Media.

Macy’s, Bloomingdale’s test mobile devices in-store to increase sales

September 19, 2011

Macy’s and Bloomingdale’s stores are testing mobile devices in select merchandise areas to engage customers with products and assist them with their purchase decisions.

Mercedes-Benz targets New York Times affluent readers with CLS-Class line

June 15, 2011

Luxury automaker Mercedes-Benz is promoting its 2012 CLS550 Coupe vehicle in an in-application advertising campaign within the New York Times iPhone app that lets consumers learn more about the car and how it will fit in with their lifestyle.