BOSTON – A Gilt Groupe executive at DMA:2011 said that loyalty, personalization and good customer service are the top ingredients needed for a successful multichannel retail strategy.

Among consumers who view auto content on their phone, 31 percent access the information once a week and 21 percent access it almost every day, according to a new report by Millennial Media.

Macy’s and Bloomingdale’s stores are testing mobile devices in select merchandise areas to engage customers with products and assist them with their purchase decisions.

Luxury automaker Mercedes-Benz is promoting its 2012 CLS550 Coupe vehicle in an in-application advertising campaign within the New York Times iPhone app that lets consumers learn more about the car and how it will fit in with their lifestyle.

Audi of America will be introducing a roadside assistance application that lets consumers get help with their vehicle via their smartphone.

ORLANDO, FL – The mobile apps versus Web debate took center stage during a panel at International CTIA Wireless 2011′s Mobile Marketing & Promotion pre-conference program.

Saks Fifth Avenue consumers can now shop Alexander McQueen, Yves Saint Laurent, Marc Jacobs and other high-end designers via a new mobile commerce-enabled site.

Designer Tory Burch is targeting high-end consumers via a mobile optimized site that offers free standard shipping on mobile orders until mid-October.

Bluefly.com is using 2D bar codes in its television advertising campaign that gives users a $30-off coupon when they scan the code.

Brooks Brothers is using QR codes in its fall collection print ads that let consumers purchase the items they see right from the pages of Esquire magazine.