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Top 5 brand moments of last week

February 8, 2016

Brands celebrated iconic personalities in advertising campaigns, reaching consumers across generations.

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Burberry, Zegna, Land Rover and Farfetch – Live news

February 8, 2016

Luxury Daily’s live news from Feb. 5 – Burberry updates fashion calendar to meet global demand; Alessandro Sartori returns to Zegna as artistic director; Land Rover sees 30pc increase in interest for discontinued Defender; Farfetch expands offerings to include beauty, children’s apparel.

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Ferrari, travel, “daigou” trade and South Korea – News briefs

February 8, 2016

Today in luxury marketing – Sale of rare 1957 Ferrari sets collectors’ pulses racing; How the luxury adventure vacation was made; Can China end the illicit “daigou” trade?; Chinese shoppers in South Korea shun luxury for local brands.

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Farfetch expands offerings to include beauty, children’s apparel

February 5, 2016

Fashion ecommerce platform Farfetch has reached its goal of 400 boutiques, and with that achievement comes expanded inventory.

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Land Rover sees 30pc increase in interest for discontinued Defender

February 5, 2016

While it is generally understood that a vehicle depreciates in value after it is driven off the lot, British automaker Land Rover is seeing the opposite from its discontinued Defender model.

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Virtuoso notes Latin American, South East Asian travel as 2016 trend

February 5, 2016

High-end hospitality network Virtuoso has uncovered where its affluent members plan to travel this winter and spring.

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Alessandro Sartori returns to Zegna as artistic director

February 5, 2016

Italian menswear label Ermenegildo Zegna has selected Alessandro Sartori as its new creative director.

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Burberry updates fashion calendar to meet global demand

February 5, 2016

British fashion house Burberry is disrupting the fashion calendar with the decision to whittle down its four yearly presentations down to two.

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Barneys showcases hometown pride in exuberant spring campaign

February 5, 2016

Department store chain Barneys New York is paying tribute to the eccentric personalities that make up New York in its spring 2016 campaign.

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David Yurman builds emotional appeal for Valentine’s Day gifting through love stories

February 5, 2016

Jeweler David Yurman is celebrating the diverse ways in which affection can blossom to make consumers consider their own love story around Valentine’s Day.

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