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Travel retail, private jets, China and Maserati – News briefs

August 3, 2015

Today in luxury marketing – The anatomy of travel retail; The perks of private jet flying: From VIP events to free luxury hotel stays and exclusive access; Luxury brands break into food business to reach China’s shoppers; Maserati’s profits will recover with Levante SUV, Marchionne says.

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Floris London takes inspiration from 300-year-old boutique for new scent

July 31, 2015

British fragrance maker Floris London is paying homage to its longtime home at 89 Jermyn Street with a perfume inspired by the location.

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Etro goes on-board with Crystal Cruises with branded spa product placement

July 31, 2015

Italian fashion label Etro is partnering with Crystal Cruises to provide branded spa amenities in its guests’ staterooms and penthouses.

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Lexus facilitates social viewing experience for TV series via app

July 31, 2015

Toyota Corp.’s Lexus is giving consumers a second screen viewing experience for its branded television series “Verses and Flow” through a dedicated mobile application.

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Officine Panerai prioritizes US for first online boutique

July 31, 2015

Swiss watchmaker Officine Panerai is entering ecommerce with its first-ever online boutique in the United States market.

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Kering confirms Balenciaga and Alexander Wang split

July 31, 2015

Conglomerate Kering has announced that Balenciaga and Alexander Wang have made the joint decision not to renew the designer’s contract past its first term.

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Registration open: Luxury Retail Summit: Holiday Focus 2015

July 31, 2015

Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 Wednesday, Sept. 16 in New York featuring leading specialists and top thinkers in luxury retailing and marketing.

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Hermès continues PR struggle as PETA becomes shareholder

July 31, 2015

French leather goods house Hermès is still suffering from criticism about the mistreatment of animals with the activist organization PETA determined to take action from within.

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Four Seasons, Tesla, Luxury Brands Lifestyle and Estée Lauder – Live news

July 31, 2015

Luxury Daily’s live news from July 30 – Four Seasons expands fitness offerings with helipad yoga; Tesla challenges traditional sales strategies with referral program; Luxury Brands Lifestyle targets affluent consumers with Miami expansion; Estée Lauder joins forces with Opening Ceremony to create gift collection.

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Dior, luxury ovens, watches and Saks Fifth Avenue – News briefs

July 31, 2015

Today in luxury marketing – Meet the new face of Dior: She’s 14 and her runway walk sparked major controversy; $48,000 ovens? Meet the luxury retailer selling appliances like Apple, Tiffany; How to acquire a luxury watch, 21st century-style; Saks Fifth Avenue to debut shoe-only format.

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