Beauty marketer SK-II is educating consumers that it is never too early or too late to prevent skin aging with its integrated marketing campaign #ChangeDestiny.
Waldorf Astoria Hotels is bringing culinary experiences to its guests worldwide through a partnership with the James Beard Foundation.
Swiss watchmaker Breitling is celebrating its ties to aviation with a cheeky television commercial.
British automaker Aston Martin has named Laura Schwab president for Aston Martin the Americas, looking to grow its business in the region through her marketing and sales experience.
Italian fashion label Gucci is giving consumers a new way to explore its cruise 2016 and Dionysus collections through an installation takeover at Dover Street Market in Tokyo.
U.S. fashion label Michael Kors is honoring World Food Day on Oct. 16 through initiatives surrounding its ongoing Watch Hunger Stop campaign.
Registration open: With only around 100 shopping days in this year’s holiday shopping season, brands and retailers must be wondering what luxury shoppers plan to buy – and how their competition is planning to reach them. Get the answers to these questions during this free, hour-long webinar on Oct. 8 at 2 p.m. EDT.
Marketers are taking a slower approach to developing Apple Watch applications as the benefits of doing so are not apparent yet, and those that do foray into the technology must set clear goals before jumping into production, according to new research from Strategy Analytics.
Luxury Daily’s live news from Oct. 1 – Ritz-Carlton furthers sustainability efforts with grow house operation; Hermès stages arm wrestling battle to promote bracelet range; Robb Report pays homage to luxury collectors in dedicated list; Italian designers see 324pc social action increase during fashion week.
Today in luxury marketing – As China sparkle fades, De Beers sees glint in bridal, gift diamonds; Fashion brands in investors’ headlights; In an era of yoga pants and reality TV, here’s how Paris is fighting to take back fashion; The Gucci moment.