Brands celebrated iconic personalities in advertising campaigns, reaching consumers across generations.
Luxury Daily’s live news from Feb. 5 – Burberry updates fashion calendar to meet global demand; Alessandro Sartori returns to Zegna as artistic director; Land Rover sees 30pc increase in interest for discontinued Defender; Farfetch expands offerings to include beauty, children’s apparel.
Today in luxury marketing – Sale of rare 1957 Ferrari sets collectors’ pulses racing; How the luxury adventure vacation was made; Can China end the illicit “daigou” trade?; Chinese shoppers in South Korea shun luxury for local brands.
Fashion ecommerce platform Farfetch has reached its goal of 400 boutiques, and with that achievement comes expanded inventory.
While it is generally understood that a vehicle depreciates in value after it is driven off the lot, British automaker Land Rover is seeing the opposite from its discontinued Defender model.
High-end hospitality network Virtuoso has uncovered where its affluent members plan to travel this winter and spring.
Italian menswear label Ermenegildo Zegna has selected Alessandro Sartori as its new creative director.
British fashion house Burberry is disrupting the fashion calendar with the decision to whittle down its four yearly presentations down to two.
Department store chain Barneys New York is paying tribute to the eccentric personalities that make up New York in its spring 2016 campaign.
Jeweler David Yurman is celebrating the diverse ways in which affection can blossom to make consumers consider their own love story around Valentine’s Day.