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Barneys goes digital in contemporary apparel push

March 8, 2013

 

By Tricia Carr

Department store chain Barneys New York is pushing women’s and men’s contemporary apparel in two spring shoppable videos that let consumers buy items as they appear on their computer screen.

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  1. Audemars Piguet collaborates with American singer John Mayer
  2. 'Writing royalty': Montblanc celebrates Meisterstück’s centennial
  3. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  4. Jimmy Choo hits the green with golf-inspired capsule
  5. Saks prelaunches seasonal styles from Prada
  6. Fashion falling behind in fight against forced labor: report
  7. Luxury Unfiltered: Brand stories are the secret to creating desirability
  8. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  9. 2019 luxury spend expected to grow highest in UK
  10. Dolce & Gabbana exhibition coming to Milan's Palazzo Reale
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