NEW YORK - The president and chief operating officer of Bentley Motors, Inc. who keynoted Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that marketers must use multiple channels to show consumers their vision, but should not participate in any effort that could destroy the brand’s DNA.
Bentley COO: Strive to stay relevant, but never compromise brand DNA
Posted ByTricia CarrOn In Automotive,Featured,Industry sectors,Multichannel,News | No 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","iv":"46e8bc0a9e5653bdefa84f2f76947c1e","s":"574355c6d6756e55"}