Research
February 6, 2012
By Rachel Lamb
Luxury labels need to use digital media to target affluent consumers as they move through the purchase funnel, according to findings from a study by Boston Consulting Group.
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","iv":"cc9af69af9d3e2b7676955731d036660","s":"2602c08d76eaa394"}
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