- Bloomingdale's New York flagship store
Department store chain Bloomingdale’s is incorporating new technologies and an SMS contest into its semi-annual Hot event in a partnership with Microsoft that could boost its appeal to a younger audience.
The 11-day event begins Sept. 6 and combines mobile, social media, television and physical components. Bloomingdale’s is using smartphone engagement to complement an otherwise 360-degree approach to attract attention from younger consumers who might only interact with the brand via its ecommerce site and social channels.
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","iv":"48bc57028a758a4f78cd6b38080e9f7f","s":"40c5b71015ca0b31"}