Mobile
March 7, 2012
By Rachel Lamb
Department store chain Bloomingdale’s is aiming to build brand loyalists through mobile calls-to-action in a print campaign in the April edition of Condé Nast’s Vanity Fair magazine.
{"ct":"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","iv":"7fb6a182d811e2b79be59263984c34c2","s":"da9ff6c2c23e0f5e"}
Share your thoughts. Click here