Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.
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