Bluefly.com is using 2D bar codes in its television advertising campaign that gives users a $30-off coupon when they scan the code.
The online retailer worked with Scanbuy to incorporate the bar code in its "Closet Confessions" advertisements, which launched on TV network Bravo’s various platforms. The ads are a series of 45-second spots that feature celebrities giving tours of their closets.
{"ct":"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","iv":"7128ef7b84ba8cffa445d56a79a22df2","s":"0a53bb250ae3de5f"}