Today in luxury marketing:
There's a BMW for that
When BMW recently announced the launch of its new electric sub-brand, the i-series, it also introduced another creation: a $100 million venture capital fund, iVentures, designed to invest in new mobile services for both on and off the road, according to Adweek.
{"ct":"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","iv":"61feee1fc406bb92f175ab37d6291a1f","s":"1a2f51ae7105ff6e"}