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News brief

BMW, Dior and Anna Sui – News briefs

March 8, 2011

 

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Today in luxury marketing:

There's a BMW for that

When BMW recently announced the launch of its new electric sub-brand, the i-series, it also introduced another creation: a $100 million venture capital fund, iVentures, designed to invest in new mobile services for both on and off the road, according to Adweek.

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