Multichannel
August 11, 2011
By Kayla Hutzler
German automaker BMW Group's financial services division is using humorous video spots in social media, print and digital ads to keep its extended vehicle protection program top-of-mind without being overly intrusive.
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","iv":"af8ac62951e3774b00a8b7c11b871c06","s":"178b1e22e3e61951"}
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