Since the price of running advertising via the Internet has come down, BMW decided to turn to the online medium instead of choosing its traditional method of television ads for a new campaign promoting the ActiveE electric car.
The automaker created a four-part documentary series regarding sustainable mobility to promote its upcoming ActiveE. BMW’s digital initiative can be viewed at http://www.bmwactivatethefuture.com/.
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","iv":"0f1d5edee157245fbb7e07feda1bc720","s":"91fe873974f548ad"}