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January 23, 2015
The Brand Challenge
Book Excerpt: The Brand Challenge: Adapting Branding to Sectorial Imperatives
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","iv":"20c83cd1768e13ae5083cce24fa1dd86","s":"7258fea0d27c95b1"}
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