LONDON – French fine jewelry and watchmaker Boucheron incorporated online and offline augmented reality into its marketing strategy and saw a 50 percent increase in Web site traffic.
The brand is allowing consumers to virtually try on branded watches, glasses and rings online and in its stores. The foot traffic to bricks-and-mortar is not clear, but the online visiting rates have been outstanding.
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","iv":"9b12f36da5b7ff790e91ed82d45dc028","s":"603b5dbb76aeb616"}