Advertising
April 7, 2016
Image from McLaren/Richard Mille collaboration video
By Forrest Cardamenis
VERSAILLES, France – When brands and athletes work together, the content they create must promote the brand primarily in a subtle way, according to a panel at The New York Times International Luxury Conference on April 6.
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",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