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Research

Brand loyalty required for sponsored social content to go viral: report

July 8, 2015

Dove played to consumers emotional side with its latest viral video Dove played to consumers emotional side with its latest viral video

 

By Brielle Jaekel

Marketers should focus on brand loyalty when creating content for social media, as consumers are more likely to share content from a brand they are dedicated to, according to a new report from Acquity Group.

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