Internet
July 1, 2011
By Kayla Hutzler
NEW YORK – Creating and nurturing a brand personality should be the focus for luxury brands involved in social media, according to a speaker at the Luxury Interactive conference.
{"ct":"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","iv":"ade6063df17279d4d11052479a117257","s":"243bf050f2236ce6"}
Share your thoughts. Click here