Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Q&A

Brands must target digital strategies to local culture in Japan

March 2, 2015

Tokyo, Japan Tokyo, Japan

 

L2’s recent report on the Japanese and South Korean luxury markets emphasizes the need for brands to use digital strategies and local platforms to appeal to consumers.

To read the entire article, please subscribe or