Many brands are using digital media, most notably email, to push upcoming summer sales. However, how do they know if it’s working?
Email is a tried-and-tested marketing strategy for retailers attempting to move their summer products. But because of the low response rate, brands have no way of knowing if the message is getting across to customers.
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","iv":"a5efbef146633b7dba7084d0fa287aac","s":"69f322d40b209707"}