Research
May 4, 2015
Ralph Lauren's Sāo Paulo flagship
By Sarah Jones
While most brands concentrate their efforts on Brazil’s coastal cities, consumers residing in the country’s interior are projected to contribute more than 45 percent of the growth through 2020, according to a new report by Boston Consulting Group.
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","iv":"d310071b83ab4adf883234c2079993c3","s":"4785869634f73d5b"}
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