Broaden ad-targeting funnel to increase ROI: ad:tech speaker
Posted ByTricia CarrOn In Featured,Industry sectors,Internet,Marketing,News | No Comments{"ct":"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","iv":"625b58a4a20836b510b2425b868a6f1c","s":"5631d7e9cf340e42"}