By Joe McCarthy
SAN FRANCISCO - As the role of social influencers has expanded over the past few years, brands have developed sophisticated methods of vetting potential partnerships, according to panelists at a session March 26 at ad:tech San Francisco 2014.
Panelists of the "Inside the Mind of a Social Influencer" session stressed that the key to harnessing a successful social influencer is understanding that a partnership rather than a one-sided recruitment is taking place. Indeed, social influencers often vet brands to a degree tantamount to how brands vet them.
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sGYK4nVPkaM2F2lhgMjA7BMVRdu00zxJoTpF8TaZbbsfl0OpAi53ThFGP\/xrCCzK6d95ODvaZkAFCCGQXvHkXvgbRT+YU9uw9RlAnFbKY44Z5e\/\/3QZtpg\/NX06XDulsy7fneKlbmTmpZYDJ4ECuWyqCpqDBSM1LBQln0nJyWyAHzXckCE6SeqgBl+u1h4j3iXO+dzLLcRqmWqjp28uUEC2qDZcHEwrgpDZVsiiueEgK35R9AafKcR9mcXindI\/IiqSNBJP+ZH\/t4a89xvqTGvoRhdIsNWbKzVJbuTzURxNrBQpObP97d3LHOWQ8Q9+qlDeBIHTopQrk1ibhWSwwSq9XDjgMSF5+tVqvFKgjsGxSeHpG74ee2OX6TaxsOOtJAKlP+QkEz+TRKmUZXBT8cJSzp1iesIo6hTdQWMTl3iiruYUJViJ1aJsq\/lPtIiD\/5Wj2zkpgS3OX8GRL4NUKfOmm43ifhHwUX1EgJ3xylaurgNPj7K6PD3lc937yQXZm2uKowjcZHwtpxKvIaarv5kGTuN3eQIEcgOmE0AK9RLkcfNvXG3z9CiZreqQ8dho7JBH7wYKt9IDCFPApEGMuaUiZV\/fEupc1QFRvec6Hnw9CoAkMUNpXO9+QppB3n7Zth4vBL9+kzvK789B9BQAUH4OmZXQ+hvxatnoWGhCxh6B87CYpr8WpG3sH+sf5weAXKURveokTPMeVT++AyRBvA+WWUXaRqxyRN6rxbjTNZ6MmFUwlywlPYeTZpS8EDtey\/Puf\/mffbbXPtCAWjktl6qE5X6zxVxY5srw15TRA+ipT1SWTpbV2vutiN5ejpThE+\/nugB1ryIZ7MB91eJOP0\/\/kjEZIlQhFObUxbRXmjphZmrfTxFnPGgRgMj5yrQNnauAHd6t3y3CdYGKPj94TR7cELSC\/idtU2Lc8DAd8Rxb5NLY6U+PPbRkRZoQp28lHyDJmQj6wmO7QMFKsd\/XOYuEkLRT2i2mP3oGxHgzVB2+hsKoMhb2yDRm04OegbkG56AmQt5c8eCkcRvzsNe7T0pxbk3sYqFfgaVomEciEqDWQhFMbO06aR0mJJ0y5EmzCwsyNBtI0YKkwxDhLO6uQ2L1swuegYGpOpSlXhjbBLU\/28\/QWLV1w7er418G43aa\/xIRr9LRiOn3zKtrmcifxlBGJxFEwGnyryFKB0xbWKqYwZh9+E7XHwfAd9T1npR0rT8vbK50Eap7GFTqXp1jvURqt04UO\/tZK\/i6uKCSt7VNu0NVxaIBLiJaelxSftGscQVUPeJp1jsqrp7T8+rxRYWk3atkpomBp21Rq7IiSaLG1A89x6W98+eHmjan5QCnwqoPTPY5D8Nt1IBzUJyAIZb9KGbwHQcTRkBJBekiPDzpLyMYNFR37We1aUE0z1gx+y3n0Lx\/LQA7jyKQX+pF0u7YUaIXiZchkLq8Ls8iXU\/43qHngnhfFKUdWrOHPf08X6ds+uMM3ls2vTKZida0pq1lusc7BoPe\/50BTK\/66ZjYshUnSm2Ti4vD3nDXOhLYqA02FOSZquAb4kuuJb2W3Z0rAcUlZNxukd2ayYZY1a5xeaeHkZlYZABjhP40blyjT8KzXo2x5OLs9xrqZ0BxmBVV0\/nf5iTX4qptrejs66FBOuz4LXdI+fzoOvM67o9NyLks1T9vFuOONd+bcnFP7+lJBmfLUxmnlJlQTnBTihzhgqk3r7rmRWAF+Wyk9vGpBqFmj5ijwQ7lj8JGGuIvRtApbP\/aLDc8VNteG2iWtPW5lzHpGNudwmKZHUuYX3GUrhjwC1dnneX99aelZkVSsg+NXsLQ2vJ\/7SucR+5qa6DDDY3BqnSipC0bE4lYyhSAlsqgMk14FqpnEtCkC6FoBY8u8GC5M3f62jZcJlObVqtsPk3c0gVfG35PuCnTRqar8Kk0GgH5b4XOwPtr6y7LbERgzN6z46JKjvoHG38EYVL+jOtZ168\/N7n4JZwi1W0TpqlH\/pLE5L2xjEEfSZ4XYFy0tFd3QK42y9awDF9CNyNcD7tmB4oyNWE2yaodowq3FdQ+9dDW7rPYLrXxbPEMm9g4ZwgJzGErsM+xEGarh5ugnKHspjeVFBclbyKZF\/rh+1VXtzyu1hfo2YTY2+GxxSJA5KX+X5UzP5Mo8oTVpaYDUDn5jtVA\/XNI3BZ1N9W1NnNRtsHGFUFeXdx8dHR06FlVuc2jX0n7CuIz48SqazLILchOOnTjNZsHsj\/1eHD5keWj6UKNvNnT9VXbwY49bgHqT1N3IcnB4g221eOBHD59Yz\/xqV9BwyLlVcnWmSFfvlGyVroLJBijCbBzzNMuD\/BdOJBJqZi03MRboQidpG60xTRsm04OD7QdMM6ec\/txEPlFywDAJ77jA1KJ8W\/YUeypSt56y1xcyCiPZf07wChTeA2PgHPkmlgwICp+4W2LtviS7gDrb0JDrlDWYlah25rnNGa\/7N9oVHqwnd474LHtvduk5Rb962a4R\/kKDZnaHzZlkjB6JCK3x\/DNVkBJNryvA8mOdtTulFJ92fplshhGjlSX+SlhR0727N4rcMXhh6r0Ajnz6Hcm9J31YoTHiD61QkLH1Z\/spRxr5EkWBMvUEp3tiodlFBWSy2PGegs25cQt\/Llm3SGMOu7CrNLWCSsx+MeEVmsoDxjb3NfxWlHf1W5CFVD\/W+iamtqjYKaIHep2BuYcW\/hDlFiONvHBWpyYiEQA6MZvJP6LiNIjtF2gvTQWsAjMgfaUo\/IWTJEF++ezWnHkPcFwxgohVN4ncsMQ55tb\/Oppnz2UoiE0L8v0+M+SVc3\/Yxv7ekVmrS\/7GX7f3UPj2oy+zcVeOMUjsY0E9yL0dQASqSXQcVEGH4e6grZk85EVH\/P+bAFHNMk0GVo3tAkHbw3sYRMTkis4eilIF3MceVq3PeEMEWiVGQxgHJuERc36r+r3jTha6+haAud06t8up23DxBIsXhOPGXH4kYN5T5cpUwTjq3bkv+08eo62H0\/7Gfpm8gtZUGrZJGO7xzmuzIN8PjTz4rQ1\/KjCIgSE7N7WLbwKOhDbobVmPbU+umUw1YP5Puz2PBfXBc\/Ye3zHYkYhsX12DnEtlq9MvrnQ8GipBeXObQ2wClTnVmbm2KzV8\/1IQUoOqbUwmsoG1jJf9eXrayZ\/n99Sk1mGlilfUvD7OrJ5zno0NJVUfTrhPJfR6Hnw6VmXQQvEJbXeppvFkuDgLnnZn7cDElXlCDJEXwOKf0xOn0e91UnlwZTp\/jGzOdG7Ar04a0O1rd\/46D0VW2hAjatFx1\/lLG1\/EpwOa5ApRpLouy59dopqItNU66x90LwOJPbS1FltyoHO2LSFvU8TeILCSsmZExZ8ODlmc0ZQJm8Y0jp\/hhVvT+Q2H0WfGKypLO1Jjbj9OhbNFMsDsKfi0X4Q6mQ4oHZYxH+giOPaLelkqZLq2tZ7syWtEscd4qn4ciszQ6ewnhcxOpxu9p73iDL452Hayk9YMS+g3\/qDs8tuFo0XhoVIr+V6stj1RweMMorpLMZhc4l3WDZK1bslFd01D2HvaowM+mBHCWal\/uZgSmLDjvH8cFQtFQtV\/WXX0Gz4kY2KDqq+wNQN1mTl8e8lnSQiYahNwbq6gxL03KZVT+shdsWaO50echGCRqJOjsRlczk6ddrfi+fLWX6BHHcU6ODQ==","iv":"8c020ba8c52caef0573664b37ea39140","s":"4a97290db7109ffa"}
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