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News briefs

Burberry, Tom Ford, Mercedes and China – News briefs

July 16, 2013

 

Today in luxury marketing:

Burberry to expand empire with new director
Burberry has hired telecom boss Matthew Keys as its new non-executive director. The businessman is known for rebranding the Millennium Dome as the O2 Arena and for bringing the iPhone to the UK, according to British Vogue.

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