Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Burberry bespoke trench coats show major shift in brand strategy

November 3, 2011

 

British fashion empire Burberry is now letting online shoppers design their own trench coats in a rare move that the brand says will further its status as the ultimate authority in luxury.

To read the entire article, please subscribe or